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Freemode by Embracer

Freemode supports & guides innovative, independently operated businesses, pursuing broader opportunities within Gaming & Entertainment.

Freemode strikes the ideal balance of independence with targeted levels of world class operational support, growth capital and strategic guidance. Our businesses pull support direcly from our veteran entrepreneur led team with decades of experience in gaming & entertainment.

Our six foundational modes

Classic/retro
E-commerce & community
Devices & gear
Game development
Services
New idea & technology incubation

Segment Services & Entertainment

Hq Livermore (CA), USA

Internal Studios 3*

Internal Headcount 485*

CEO Lee Guinchard

Founded 2022

Website embracerfreemode.com

Social

* These numbers are updated every quarter in connection with our interim reports.

The Lord of the Rings painting by Cliff Cramp

© 2024 New Line Cinema. The War of the Rohirrim and The Lord of the Rings and the characters, places, events, and items therein are trademarks or registered trademarks of Middle-earth Enterprises, LLC, used under license by New Line Cinema. All rights reserved.

Brands & Licensed IPs

Legends never die. There are varying degrees of brand recognition in classic IPs that fans are waiting to be revived

/ Operativa koncerner

Embracer Group är en global koncern med kreativa, entreprenörsledda verksamheter inom PC-, konsol- och mobilspel samt andra relaterade medier. Koncernen har en omfattande spelportfölj med över 450 ägda eller kontrollerade varumärken.

Embracer Group har huvudkontor i Karlstad och global närvaro genom sina operativa koncerner: THQ Nordic, PLAION, Coffee Stain, Amplifier Game Invest, DECA Games, Dark Horse, Freemode och Crystal Dynamics – Eidos. Koncernen omfattar 75 interna studios och engagerar över 7 500 talanger i närmare 30 länder.