There’s an old saying:
“Those who fail to plan, plan to fail.”
Have you heard this before?
The reason I ask is because many business owners, I talk with, are completely frustrated with the declining sales and profits that is occurring within their businesses, yet they feel like they have no control over helping their situations.
However, when I ask them what their current marketing plan looks like, they give me a blank stare and say, “What marketing plan?”
Can you see the problem?
By creating a sold marketing strategy, and writing it down into a structured planned process for increasing sales, and profits, there is an almost immediate result as far as improving profits for a business.
What is a marketing plan exactly?
Basically it is a written blueprint of what methods and steps will be used to promote and market certain elements of your business to your target market.
The secret to a successful marketing plan, is identifying exactly how you will take a prospect / new customer, and transition them into a paying customer / client.
By mapping out this plan, you will not only see higher ROI for your marketing efforts, but you will also be able to identify where the “profit leaks” in your marketing are, and stop them…
This results in less wasted marketing, and increased profits!
That’s the simple version of creating a marketing plan, but you get the idea. By creating and implementing a written marketing plan, you will be far ahead of your competition who is not!
Such plans should also be created for any marketing campaigns, advertisements, events, etc. to identify (PRIOR to the marketing) what steps you plan to transition any leads generated into paying customers.